As governments move towards regulating selected tobacco ingredients and product features, it is important to consider measures that will maximise the public health impact of these regulations by minimising potential unintended consequences. This project aims to investigate the extent to which regulating some attributes in tobacco products (menthol and flavour capsules, filter ventilation, nicotine content) give rise to misperceptions about the relative harmfulness of the remaining unregulated products; and investigate how public communication surrounding such regulation might minimise these misperceptions and maximise the number of smokers who quit.
CBRC staff
Dr Emily Brennan, Dr Ashleigh Haynes, Prof Sarah Durkin, Claudia Gascoyne, Tegan Nuss, Dr Wendy Winnall, Prof Melanie Wakefield
Collaborators
Kelly Dienaar (Prevention Division, Cancer Council Victoria), Hayley Jones (McCabe Centre for Law and Cancer)
Funding
The Australian Prevention Partnership Centre
Years
2022 – present
