The growing health consciousness among the Australian public is a potential threat to alcohol industry profits. In response, the alcohol industry has developed product innovations and employed marketing strategies to portray their products as healthier choices to appeal to the more health-conscious consumer. Examples include nutrition content claims ‘low in sugar’ and ‘lower calorie/kilojoule’, and other claims such as ‘organic’, ‘natural’, and ‘additive free’ appearing on packaging and other marketing materials. This project aims to explore the prevalence of and consumer responses to nutrition content claims and ‘better-for-you’ features on alcohol products in Australia.
CBRC staff
Dr Ashleigh Haynes, A/Prof Helen Dixon, Prof Melanie Wakefield, Dr Emily Brennan
Collaborators
A/Prof Cassandra Hayward, Dr Isla Carboon, Hannah Capes (University of Melbourne and Empirica Research), Shuyan Cao, Changyuan Tang (University of Melbourne), Shannon Ng Krattli, Lisa Gu (Deakin University)
Funding
Cancer Council Victoria, Melbourne School of Psychological Sciences (University of Melbourne), Empirica Research
Years
2019 - present
